AI Fundamentals for Qualitative Researchers (w/ The AI Collective)

Are you a Qualitative Researcher who feels overwhelmed by the AI tools and workflows to help get your work done? AI is everywhere these days. It's built in to qualitative research platforms and tools we use everyday like PowerPoint, Excel, Word and more. And there's Claude, ChatGPT, Gemini, NotebookLM, Perplexity, Pocket, and more AI tools you may not know about. Curious? Of course you are! As a researcher it's in your DNA. AI Fundamentals for Qualitative Research Professionals is the workshop for you! Stop treating AI like an over-hyped search engine or your best friend. This fast-paced, hands-on workshop is designed specifically for Qualitative Research Professionals to replace slow, manual administrative tasks with custom, automated business execution. Join us at Improving in Alpharetta for an evening of highly practical, step-by-step systems training. Date: Monday, July 20 Time: 5:30 PM (Networking & Pizza) | 6:00 PM (Training Starts) | 8:00 PM (Wrap) | 8:30 (Doors close) Location: Improving - Alpharetta, GA Registration: Free admission (Strictly capped at 60 seats) What You Will Learn to Do: - Set up your portable knowledge base with personal context layer to eliminate generic, flat responses - Automate meeting summaries and capture actionable intelligence automatically - Turn handwritten notes into useful text with summaries and action steps defined - Run deep analysis on massive local document files and client data sets without privacy risks - Create grounded synthetic personas and digital twins for hard to reach respondents - Build persistent, collaborative AI workspaces that manage complex project timelines Who This Is For: This workshop is optimized for active Qualitative Research Professionals roles including: UX Researcher, Qualitative Consultant, Ethnographer, Market Research Director. Anyone involved with customer discovery, unstructured data analysis, and conducting interviews with and observations of customers, prospects, and key stakeholders. Agenda: 5:30 PM: Doors Open, Pizza & Peer Networking 6:00 PM: Part 1 - The Modern AI Ecosystem & Context Layer Strategy 6:45 PM: Part 2 - Technical Automations & Real-World Live Dives 7:15 PM: Part 3 - Custom Tool Assembly & Implementation Run 8:00 PM: 7-Day Personal Action Plans Bring your laptop, bring your immediate workflow challenges, and leave with a functional personal operating system. This workshop is curated and facilitated by veteran qualitative researcher, Mark Michelson. Mark is a lifelong qualitative research with 42 Years in Marketing Research. Founder/CEO of Threads Marketing Research & Strategy in 2009, Founder/CEO of Michelson & Associates, Inc. from 1984-2004. Mark spent 42 years building marketing research companies from the ground up. Seven companies. Three successful exits. Offices in 22 countries. Clients including IBM, Google, Samsung, Microsoft, Hewlett-Packard, Walmart, Kroger, The Coca-Cola Company, GM, Nissan, Ford, GSK, Pfizer, Ritz-Carlton, AGCO, John Deere, and the American Cancer Society. "I know what it takes to run a research operation because I’ve done it – managing 40 full-time employees and 150,000 independent contractors, billing $10M annually, and delivering insights that drove real decisions for some of the world’s largest brands. Mark also co-founded four trade associations, including the Mystery Shopping Professionals Association, and served on the QRCA board for a decade. Mark has produced hundreds of conferences, workshops, and training programs across North America, Asia, Europe, and South America. In 2016 Mark created CX Forums, which produced conferences in the US including Atlanta, Nashville, Tampa, Cincinatti, Chicago, Boston, NYC, Washington DC, Austin, MInneapolis and Dallas, These conferences focused on the customer experience industry and featured TED Talks style speakers sourced in local markets Now Mark focuses on what he believes is the most important skill gap in research today: knowing how to use AI effectively, et