AI GTM For Startups + Lunch

Two fast, tactical talks back to back, then lunch. This is the "what do I actually do Monday morning" block of GTM Day. ━━━━━━━━━━━━━━━━━━━━ TALK 1 — How the Startups That Made It Made Unique GTM Moves Nia Joseph (AI GTM Leader, Microsoft) · 15 min The startups that broke out rarely did it with a better product. They did it with a GTM move nobody else was willing to make. Nia has had a front-row seat to how today's winners actually got distribution, and she's pulling apart the unconventional bets that worked, the patterns behind them, and how to spot the move that's hiding in plain sight for your company. What you'll walk out with: A handful of real GTM moves you can borrow this quarter How to tell a repeatable edge from a one-time fluke Where most founders copy the wrong playbook, and what to do instead ━━━━━━━━━━━━━━━━━━━━ TALK 2 — AI Visibility: How to Get Your Brand Cited by AI Gururaj Pandurangi (ThriveStack) · 15 min Your buyers stopped Googling. Did you notice? Research went from "search and click" to "ask AI, trust the answer," and if the models don't cite you, you're invisible at the exact moment buyers decide. What we'll cover: Your buyers stopped Googling: how research moved from search-and-click to ask-AI-and-trust-the-answer Real pipeline drop, real companies: 3 to 4 case studies on what AI invisibility actually costs SEO vs AEO vs GEO: and why only one of them matters right now How to audit your own AI visibility in under 10 minutes: know exactly where you stand before you leave Live hot seat (time permitting): volunteer your URL and we dissect it on stage in real time ━━━━━━━━━━━━━━━━━━━━ Come hungry for tactics (and lunch). Bring a founder friend who needs to hear this. “Brought to you in partnership with Every….“ — an all-in-one agentic back office solution for finance and HR. Everything you need to run your company, all in one place to launch, operate, and scale — banking, payroll, benefits, taxes and compliance. https://every.io See all GTM Day events → https://luma.com/skillsheet