August Growth Café

The Growth Café Your monthly meetup exclusively for Marketing x Growth Leaders. The Growth Café is our standing drop-in monthly excuse to grab coffee with the people who are doing more with less and using AI to reshape marketing at lightning speed. Strong coffee, real breakfast, and one sharp question we'll hash out together. This month's round table: Are We Actually Transforming with AI or Just Going Faster? We surveyed 192 marketing and growth leaders on how they're actually using AI. On confidence, the field is remarkably aligned - most rate themselves around 7 out of 10. But the behavior underneath tells a different story. Only 24% have actually rebuilt their workflows around AI. The other 76% are producing faster inside the same system they had before. The confidence is real. The transformation is mostly still ahead of us. This session is about closing that gap - honestly. What We'll Dig Into: If most of the field is genuinely still early, what does the leading edge actually look like and how far ahead is it really? The 24% who've rebuilt outperform everyone else on every metric that matters - attribution, AEO tracking, documented process. What are they doing differently, and is it copyable? AI was supposed to fix measurement. Instead, 61% call speed their clearest ROI and only 11% say pipeline - is the field actually proving value or just moving faster? Brand voice (47%) has overtaken accuracy (39%) as the #1 AI content complaint. Are we fighting hallucination, or fighting sameness? What does the next 12 months do to marketing roles - which skills get more valuable, which become table stakes, and who's making that call? What You'll Walk Away With: A clearer read on where the field actually is and where you sit relative to it Stories from operators who've rebuilt (or tried to) and what actually broke A view of which roles and skills are becoming more valuable - and which are becoming table stakes Come ready with an opinion! Seats are limited and reserved for people in the GTM org. We prioritize AI Led Growth Community members first. If we can't fit you in this round, we'll make sure you're on the list for the next one.