AWS x devx labs: Reimagine Commerce Experience - When Intelligence Is Free

A working session, not a keynote — on what AI-native commerce actually looks like when intelligence is essentially free and infinitely scalable. Most commerce stacks were built for a world where intelligence was scarce and expensive. That world is gone. When intelligence is essentially free and infinitely scalable, the question stops being how do we optimize the funnel and becomes what does commerce look like if we rebuild it from first principles. What to expect No slides to sit through and no keynote. We'll work through AI-native commerce live across discovery, checkout, fulfilment, and support. Look at what's already running in production, and open the floor to jam on where retail and D2C stacks actually break today. Bring the problem you're wrestling with and we'll pull it apart together - then keep the conversation going over lunch. Who it's for Founders, CXOs, and product and engineering leaders at retail and D2C brands who suspect their commerce stack is due for a rebuild, not another round of optimization. Built for people closer to shipping than theorizing. What you'll leave with A clear, first-principles picture of what AI-native commerce looks like in production A way to tell the difference between "optimize" and "rebuild" in your own stack Who's running it Hosted by AWS and devx labs teams, who spend their days building AI-native commerce systems with retail and D2C brands. This is a working session, not a product pitch - come to build, not to be sold to. This event is part of Basecamp, a community-powered tech week in Bengaluru bringing founders, builders, and operators together. Basecamp is free for the community and powered by the community.