Brand Marketing 101 for Founders

Build the right things, in the right order and without wasting time or money. Marketing doesn’t start with ads—and it doesn’t wait until you’re “ready” either. This practical, founder-focused session breaks down what to do first, what to delay, and why sequencing matters when you’re building a product from zero to traction. Whether you’re pre-launch, early revenue, or bootstrapping your next idea, this event will help you avoid common marketing traps and focus on what actually moves the needle. What we’ll cover When to Start Building a Brand Learn what “brand” really means for early-stage founders—and why it’s not about logos or colors. Why Brand Building Starts Early How clarity, positioning, and trust compound long before you spend a dollar on ads. When to Start Performance Marketing The signals that tell you you’re actually ready to run ads—and what happens if you start too soon. Why Ads Should Come Later How premature paid marketing burns cash, masks product problems, and slows real learning. How to Acquire Customers Proven, low-cost acquisition approaches founders can use before scaling paid channels. Customer Acquisition Stages A simple framework to understand what works at each stage—from first users to repeatable growth. What Founders Should Prioritize First Where your limited time and energy should go in the early days (and what to ignore). Saving Founder Time Building Content How to create leverage with content without becoming a full-time marketer. Who this is for Founders at idea, MVP, or early-revenue stage Indie Hackers and solo builders Product-led teams who want sustainable growth, not vanity metrics Event Outcome: You’ll leave with a clear mental model for marketing, a better sense of timing, and a prioritized action plan you can apply immediately. Instructor: Wishva Shah, Founder @ Sorsiri No fluff, no buzzwords, just fundamentals that scale.