GTM: The Product Pillar (The Mindset)

Title: The Product Pillar: The AI-Driven Partner Experience Host: Silicon Valley East Bay Founders & ZINFI Technologies, Inc. Facilitator: Rob Moyer, Founder, BlueThread.io Date: Thursday, September 10, 2026 | 4:30 PM – 7:30 PM Location: ZINFI Technologies, Inc. | 4733 Chabot Drive, Suite 175, Pleasanton, CA 94588 Context: The partner is the user. If your partner experience is clunky, partners will churn exactly like SaaS customers. AI@Work allows us to build dynamic journeys that feel like high-end software products. This session shifts the focus to “product management.” Attendee Requirements: $10M+ Revenue / 100+ Employees. Evening Agenda: 4:30 PM – 5:00 PM: Registration, Drinks & Networking 5:00 PM – 5:30 PM: Executive Context: From Static Portals to AI Agents 5:30 PM – 7:00 PM: Working Sessions: Journey Mapping with AI-Enabled Enablement 7:00 PM – 7:30 PM: Light Dinner, Networking & Final Debrief The Working Session (No Vendor Pitches): Partner Journey Mapping: Auditing Awareness → Enablement → Transaction through a UX lens. Friction Identification: Using AI-driven sentiment analysis to treat partner complaints as "bug reports." Execution Models: Comparing operational workflows for AI-assisted Partner-Sourced vs. Co-Sell motions. Outcomes: A comprehensive partner journey blueprint and a clearer execution model for co-sell vs. sourced motions.