Lessons from Building AI PaletteAI Founder's Playbook

Ai Palette was built to predict what CPG brands should launch next, using AI to spot trends across 61 billion data points in 18 languages. Founded in 2018 out of Entrepreneur First Singapore, it scaled to 27 markets, landed Nestlé, Coca-Cola, PepsiCo, and Kellogg's as clients, and was acquired by GlobalData in March 2025. This isn't a highlight reel. We're going deep on the parts most founders don't talk about: how the idea actually got validated before anything was built, how a two-person startup with no brand got enterprise giants to say yes, what agentic AI looks like when it's real versus a demo, and what actually goes into the decision to sell your company. Come with questions. This is a conversational, no-fluff session for builders who want real answers, not a highlight reel. What we'll cover: The -1 journey: how the idea got found and validated before Ai Palette existed Building the business: going from zero to enterprise-ready GTM and enterprise sales: the real mechanics of selling to giants like Nestlé and PepsiCo Product and the agentic AI reality check: what's hype and what's real The exit: what actually goes into deciding to sell Who should attend: Early-stage founders, AI builders, and GTM/PM folks who want tactical, honest insight over polished takeaways. This session is hosted by AI Learn Circle, a 3,000+ member community of AI builders and founders in Bangalore, in partnership with Paytm. Paytm Inference is an enterprise-grade AI inference cloud offering ultra-low latency and transparent token pricing for businesses. As Paytm builds a full stack AI platform focused on inference and agents to enable large enterprises to deploy AI-driven automation, they're powering the AI ecosystem for builders like you.