
WIPM × Clueso | Make Product Make Sense | Women-only
Customers don’t adopt products because every feature exists. They adopt them because they understand what the product helps them accomplish. That understanding
Customers don’t adopt products because every feature exists. They adopt them because they understand what the product helps them accomplish. That understanding doesn’t happen by accident. It’s built through product thinking, customer empathy, storytelling, education, onboarding, demos, launches, documentation, and countless conversations across Product, Product Marketing, Customer Success, Sales, and founders. This is where Clueso naturally fits. Their product is built around helping teams explain products better through demos, documentation, onboarding, and customer education. Just as importantly, they’ve consistently shown what founder-led communication and product-first thinking can look like in practice. Who should be in the room This is a women-only evening, a curated group across: • Product Management • Product Marketing • Customer Success • Customer Education • Pre-sales and Solutions • Growth and Brand Marketing • Founders • Early-stage operators • Professionals moving into product-facing roles The evening Two panels, two hours, one honest conversation about clarity. • 4:00 to 4:30, Arrivals and warm-up: Coffee, settle in, and meet the room before we begin. • 4:30 to 4:35, Welcome: A quick hello from WIPM and Clueso, and what to expect. • 4:35 to 5:15, Panel 1: Turning products into clarity. An independent panel of senior women from Product Management, Product Marketing, Customer Success, and Growth on how clarity actually gets built: positioning, adoption, storytelling, education, and the handoffs in between. • 5:15 to 5:55, Panel 2: Building Clueso, what’s next. A candid conversation with the Clueso founders on the road ahead: what they’re building, where the product is going, and how they think about product-first, founder-led communication. • 5:55 to 6:00, Open floor and close: Questions, connections, and where we go next. Networking carries on after. About WIPM Women in Product Marketing (WIPM) is a global community of 4,000+ women across 30+ cities, building careers in product marketing and the functions around it. We run roundtables, panels, city meetups, and hands-on sessions that help women lead, position, and grow. About Clueso Clueso helps teams explain their products better, through demos, documentation, onboarding, and customer education, so customers understand not just what a product does, but what it helps them accomplish.
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